West Bloomfield Parks and Recreation's mission is to meet the community's recreation, leisure and social needs by acquiring and enhancing public parkland and supporting year-round facilities and programs for youth, teens, adults, families and seniors.  Their goal is to enhance the quality of life in West Bloomfield by providing facilities, programs and natural settings for the enjoyment of residents.

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To celebrate accomplishing this mission and goal for over 50 years, the executive team and WB Parks wanted a special logo for the year 2020. This logo would be used in lieu of their regular logo. The parameter of the project was simple: keep it branded and incorporate one version of the original logos. From there, I knew I wanted to incorporate nature someway, somehow, whether that was through enhancing the original logo or adding a new element.

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I presented six different logos (and their variations) to the leadership team. They enjoyed all of the options but particularly liked option 2 and 5. The final logo selected was option 2 (plus the bird from option 5) as it met their underlying desire for simplicity better.

 

View some of the logo placements below:

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    PR  Content

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    Published: 2022

    Brenda's Beauty Angels Welcomes New Board Member

    Published: 2021

    West Bloomfield Park Partners with Orchard Mall to Expand Senior Services

    Published: 2019

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    Published: 2021

    West Bloomfield Parks Puts a New Spin on Its New Concert Series

    Published: 2019

    Supreme Court Winner Encourages Minorities to Fight for their First Amendment Rights

    Published: 2019

    Henry Ford West Bloomfield and West Bloomfield Parks partner to Bring Honeybee Colonies to the Community

    Published: 2018