West Bloomfield Parks and Recreation's mission is to meet the community's recreation, leisure and social needs by acquiring and enhancing public parkland and supporting year-round facilities and programs for youth, teens, adults, families and seniors. Their goal is to enhance the quality of life in West Bloomfield by providing facilities, programs and natural settings for the enjoyment of residents.
To celebrate accomplishing this mission and goal for over 50 years, the executive team and WB Parks wanted a special logo for the year 2020. This logo would be used in lieu of their regular logo. The parameter of the project was simple: keep it branded and incorporate one version of the original logos. From there, I knew I wanted to incorporate nature someway, somehow, whether that was through enhancing the original logo or adding a new element.
I presented six different logos (and their variations) to the leadership team. They enjoyed all of the options but particularly liked option 2 and 5. The final logo selected was option 2 (plus the bird from option 5) as it met their underlying desire for simplicity better.
View some of the logo placements below:
DIRECTLY FROM the PEOPLE I'VE WORKED WITH:
✨ From emails, direct communications, and performance reviews✨
"Oh my gosh! What a delightful young lady, I just love her! Thanks for inviting Krishaun to interview me. I honestly don’t know if I remember everything that played out 15 years ago, but I sure had fun reminiscing about it."
"Just wanted to share that this morning I had a conversation with Kristi at Waterford Township Parks and Recreation, and she went out of her way to compliment you on your Instagram messages. She does theirs and indicated “you rock it!” Feedback is always welcome but it certainly is appreciated when it is positive. :)"
"One of Krishaun's best qualities is her creative approach to her work. The quality of her creative work matches that of a professional. She has great working knowledge of marketing tools, both online and software-based, that allow her to bring her ideas to fruition."
BILL DIESSLIN
ASSOCIATE DIRECTOR
EHS, IOWA STATE UNIVERSITY
PAT HELSON
ADMINISTRATIVE ASSISTANT
WEST BLOOMFIELD PARKS AND RECREATION
MEGAN TEHAKO
MARKETING MANAGER
WEST BLOOMFIELD PARKS AND RECREATION
"I have received so many positive comments from students, faculty, and staff around campus who have worked with Krishaun in terms of newsletter interviews or story content and resources. Krishaun has always had a caring nature; however, it has gained a new layer of consideration and empathy this past year that make her such an intuitive as well as highly-skilled professional."
"AWESOME WORK!!!! I know that requesting corrections is something we try not to make a habit, but it was so important in this case, and I give you credit for diplomatically doing so!"
"Krishaun consistently goes above and beyond her job description and exceeds expectations. Due to her efforts, we have had a significant increase in our leads generated from our website and have built our social media following."
MERRY RANKIN
SUSTAINABILITY DIRECTOR
IOWA STATE UNIVERSITY
CHRISTINE LOOBY
NATIONAL COMMUNICATIONS MANAGER
TRINITY HEALTH SENIOR LIVING COMMUNITIES
JASON PAGE
DIRECTOR OF SALES
GLACIER HILLS SENIOR LIVING COMMUNITY
"I’d like to recognize our new team members – Angel, Krishaun, and Ryan for their incredible work at the Mackinac Policy Conference and the weeks leading up to it. Mackinac is incredibly intimidating, even for a veteran Chamber team member. They’ve embraced the challenge and met the moment with excellence. They’ve managed heavy and complex workloads like champions and been an enormous help to our team. They’ve stepped up proactively and without hesitation to lend a hand wherever they can and have made us all proud."
"Thank you for really digging into Let's Detroit and giving it your all. The content has improved drastically since you've been managing it. It's extremely diverse and feels worth reading/signing up for. Great job 😄"
"I’m very proud of you Krishaun. I’ve watched you grow and my greatest pleasure, as you know, is bragging about you!"
CATIA SABAK
COMMUNICATIONS DIRECTOR
DETROIT REGIONAL CHAMBER
MELISSA READ
VICE PRESIDENT, MARKETING AND CREATIVE
DETROIT REGIONAL CHAMBER
MARNITA HARRIS
VICE PRESIDENT, RACIAL JUSTICE AND ECONOMIC EQUITY
DETROIT REGIONAL CHAMBER