West Bloomfield Parks and Recreation's mission is to meet the community's recreation, leisure and social needs by acquiring and enhancing public parkland and supporting year-round facilities and programs for youth, teens, adults, families and seniors. Their goal is to enhance the quality of life in West Bloomfield by providing facilities, programs and natural settings for the enjoyment of residents.
To celebrate accomplishing this mission and goal for over 50 years, the executive team and WB Parks wanted a special logo for the year 2020. This logo would be used in lieu of their regular logo. The parameter of the project was simple: keep it branded and incorporate one version of the original logos. From there, I knew I wanted to incorporate nature someway, somehow, whether that was through enhancing the original logo or adding a new element.
I presented six different logos (and their variations) to the leadership team. They enjoyed all of the options but particularly liked option 2 and 5. The final logo selected was option 2 (plus the bird from option 5) as it met their underlying desire for simplicity better.
View some of the logo placements below:
Everyone has a code they live by. This code helps guide the actions one takes by determining what's right or wrong. It becomes a person's morals. Below, I am sharing my very own ethics code. It documents the values and principles I have and use to guide me in my private life, education and career in marketing, communications and design..
My Ethics Code
I will always care about what I do.
I will hold myself to a high standard.
I will face difficult situations head-on.
I will bring positivity to every space.
I will not be afraid to fail and try again.
I will not be afraid to try new things.
I will always be curious and ask questions.
I will always embrace equity and inclusion.
I will embrace diversity in ideas and people.
I will fact-check information prior to sharing it.
I will continuously challenge myself to do better.
I will hold both myself and my peers accountable.
I will take responsibility for all my words and actions.
I will practice the values of truth, respect, patience, tolerance and kindness.
I will always support the First Amendment because it allows for a marketplace of ideas to thrive.