West Bloomfield Parks and Recreation's mission is to meet the community's recreation, leisure and social needs by acquiring and enhancing public parkland and supporting year-round facilities and programs for youth, teens, adults, families and seniors. Their goal is to enhance the quality of life in West Bloomfield by providing facilities, programs and natural settings for the enjoyment of residents.
To celebrate accomplishing this mission and goal for over 50 years, the executive team and WB Parks wanted a special logo for the year 2020. This logo would be used in lieu of their regular logo. The parameter of the project was simple: keep it branded and incorporate one version of the original logos. From there, I knew I wanted to incorporate nature someway, somehow, whether that was through enhancing the original logo or adding a new element.
I presented six different logos (and their variations) to the leadership team. They enjoyed all of the options but particularly liked option 2 and 5. The final logo selected was option 2 (plus the bird from option 5) as it met their underlying desire for simplicity better.
View some of the logo placements below:
Marketing + Communications Project Samples
The work below consists of projects where I held copywriting, copyediting, digital and traditional marketing, graphic design and photography roles. More details available beneath each sample.
Lead Generation Strategy Project - University of Florida, CJC
Project Contributions: Research, content writing, graphic design, lead generation strategy
FALL GUIDES - west Bloomfield PARKS
Project Contributions: Editorial and graphic design, copyediting and photography
PROMOTION VIDEOS - WEst Bloomfield PARKS
Project Contributions: Creative conception, scriptwriting and pre- and post-production
IGTV TUTORIALS - West Bloomfield PARKS
Project Contributions: Creative conception, scriptwriting and pre- and post-production
FIRST AMENDMENT DAYS - IOWA STATE UNIVERSITY
Project Contributions: Copywriting, copyediting and social media posts
STUDY ABROAD CENTER REBRAND - IOWA STATE UNIVERSITY
Project Contributions: Research (primary and secondary), copywriting, copyediting, and editorial and presentation design
NEW MEMBER PRESENTATION PROMO - LAMBDA THETA ALPHA
Project Contributions: Creative conception, videography pre-production, and post-production
SOCIAL MEDIA MANAGEMENT
Project Contributions: Copywriting, copyediting, photography and graphic design
STAFF & INSTRUCTOR CAMPAIGN - West Bloomfield Parks
Project Contributions: Interviewing, copywriting, copyediting, photography, web design
Web Design - Lambda Theta Alpha Latin Sorority, Inc.
Project Contributions: Web design, copywriting and editing
LIVE GREEN! MONTHLY NEWSLETTERS - ISU OFFICE OF SUSTAINABILITY
Project Contributions: Editorial and graphic design, copywriting, copyediting, photography, research and interviewing
View all newsletters on my writing page!
Articles
Detroit Regional Chamber, 2021
Detroit Regional Chamber, 2021
Investing In Minority Entrepreneurship Is Not Philanthropic, It’s Business
Detroit Regional Chamber, Mackinac Policy Conference, 2021
A Discussion With Douglas Brinkley: The Shift In American Politics From The 1930s To Now
Detroit Regional Chamber, Mackinac Policy Conference, 2021
Richard Florida: The Shift From The ‘Last Relic Of The Industrial Age’ To Remote Work
Detroit Regional Chamber, Mackinac Policy Conference, 2021
American Rescue Funds: How Michigan Is Ensuring Equitable Allocations
Detroit Regional Chamber, Mackinac Policy Conference, 2021
September is Hispanic Heritage Month: Here's How to Celebrate
Detroit Regional Chamber, 2021
Celebrating National Black Business Month Series
Detroit Regional Chamber, 2021
Be an Unexpected Angel: 8 Acts of Kindness to Do Today
Brenda's Beauty Angels Blog, 2020
The Italian Tradition of Aperitivo
Greenlee School of Journalism and Communication, 2019
West Bloomfield Today, 2019
4 Benefits of Nature Summer Camps
Little Guide Detroit, 2018
Little Guide Detroit, 2018
Best Apps for International Travel
The Burns Effect, 2018
Journalism Class, 2017
Press Releases
Glacier Hills Senior Living Community Celebrates Black History Month through Virtual Motown Concert
Press Release, Glacier Hills Senior Living Community, 2021
Brenda's Beauty Angels Welcomes New Board Member
Press Release, Brenda's Beauty Angels, 2020
West Bloomfield Park partners with Orchard Mall to expand senior services
Press Release, WB Parks, 2019