West Bloomfield Parks and Recreation's mission is to meet the community's recreation, leisure and social needs by acquiring and enhancing public parkland and supporting year-round facilities and programs for youth, teens, adults, families and seniors. Their goal is to enhance the quality of life in West Bloomfield by providing facilities, programs and natural settings for the enjoyment of residents.
To celebrate accomplishing this mission and goal for over 50 years, the executive team and WB Parks wanted a special logo for the year 2020. This logo would be used in lieu of their regular logo. The parameter of the project was simple: keep it branded and incorporate one version of the original logos. From there, I knew I wanted to incorporate nature someway, somehow, whether that was through enhancing the original logo or adding a new element.
I presented six different logos (and their variations) to the leadership team. They enjoyed all of the options but particularly liked option 2 and 5. The final logo selected was option 2 (plus the bird from option 5) as it met their underlying desire for simplicity better.
View some of the logo placements below:
I was hired by a new business owner who wanted to develop the brand and visual identity for her new Etsy sticker shop. Her goal was to create a shop that resonates with young people that have a story to tell and strongly believe in social causes, whether it's about immigration, racial justice, mental health or education.
As part of the branding process, I conducted market research and guided her in identifying her target audience and customer persona, developing her brand positioning and creating her visual identity.
On this page, you will be able to find the Style Guide for her new shop: Cuéntame.
