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I was hired by a new business owner who wanted to develop the brand and visual identity for her new Etsy sticker shop. Her goal was to create a shop that resonates with young people that have a story to tell and strongly believe in social causes, whether it's about immigration, racial justice, mental health or education. 

As part of the branding process, I conducted market research and guided her in identifying her target audience and customer persona, developing her brand positioning and creating her visual identity.

On this page, you will be able to find the Style Guide for her new shop: Cuéntame.

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