West Bloomfield Parks and Recreation's mission is to meet the community's recreation, leisure and social needs by acquiring and enhancing public parkland and supporting year-round facilities and programs for youth, teens, adults, families and seniors. Their goal is to enhance the quality of life in West Bloomfield by providing facilities, programs and natural settings for the enjoyment of residents.
To celebrate accomplishing this mission and goal for over 50 years, the executive team and WB Parks wanted a special logo for the year 2020. This logo would be used in lieu of their regular logo. The parameter of the project was simple: keep it branded and incorporate one version of the original logos. From there, I knew I wanted to incorporate nature someway, somehow, whether that was through enhancing the original logo or adding a new element.
I presented six different logos (and their variations) to the leadership team. They enjoyed all of the options but particularly liked option 2 and 5. The final logo selected was option 2 (plus the bird from option 5) as it met their underlying desire for simplicity better.
View some of the logo placements below:
I’m Krishaun, a marketing and communications professional specializing in content marketing, project management, and graphic and web design. I have over six years of experience in marketing, communications, and design, including my internship, educational, freelance, volunteer, and full-time experiences.
I’m known for writing and designing content that converts, whether it's a digital or print ad, event flyer, email, brochure, landing page, or an entire website. I also love photography!
Currently, I am an integrated marketing specialist at the Detroit Regional Chamber. I support the project management and production of marketing campaigns and materials for multiple programs, including Detroit Drives Degrees, Detroit Promise, Detroit Reconnect, Let’s Detroit, Leadership Detroit, and the Racial Justice and Economic Equity initiative, as well as signature events like the Mackinac Policy Conference and the Detroit Policy Conference.
Outside of work, I am working on my master's degree in mass communication with a specialization in digital strategy.
Learn more about my marketing and communications work.
Explore my branding and graphic design work.
View and download my resume.